Role: Market & Competitor Insights Analyst
Skills & Tools: Market Research, Consumer Insights, Competitor Analysis, Product Development, Formulation Design, Data Analysis, Trend Reporting
Dr. Kellyann Menopause Capsules: Market Research and Product Strategy
As a Market & Competitor Insights Analyst at Veyl Ventures, I contributed to the formulation and launch of Dr. Kellyann Peri + Menopause Capsules. Reporting directly to the VP of Product Development, I conducted market research to identify opportunities in women’s wellness, with a focus on menopause relief.
By analyzing trends, consumer needs, and competitor products, I shaped the product's strategy with designed reports to ensure it was clinically backed and market-ready. This positioned the capsules as a standout in the women’s wellness sector, backed by clinically proven ingredients and tailored to consumer health needs.
Key Contributions:
1. Conducted in-depth competitive analysis to benchmark product features, pricing, and marketing strategies.
2. Identified emerging trends in women's wellness, with a focus on menopause relief and hormonal health.
3. Collaborated with the product development team to provide insights on consumer pain points and preferences, ensuring product differentiation.
4. Delivered actionable reports that influenced product formulation, packaging, and go-to-market strategy.
2. Identified emerging trends in women's wellness, with a focus on menopause relief and hormonal health.
3. Collaborated with the product development team to provide insights on consumer pain points and preferences, ensuring product differentiation.
4. Delivered actionable reports that influenced product formulation, packaging, and go-to-market strategy.
Further Research on Women's Health Market for Veyl Ventures:
My analysis included studies highlighting the role of prunes in preventing bone loss in postmenopausal women, the efficacy of chlorella supplementation for relieving constipation during pregnancy, and the use of plant extracts to mitigate menopausal symptoms. Additionally, I explored innovative probiotic approaches to combat recurrent urinary tract infections and the impact of the microbiome on fertility outcomes.
My research highlighted the growing demand for clean, plant-based supplements and the importance of addressing previously taboo topics in women's health, allowing Veyl Ventures to develop innovative, personalized products for this underserved market.
My research highlighted the growing demand for clean, plant-based supplements and the importance of addressing previously taboo topics in women's health, allowing Veyl Ventures to develop innovative, personalized products for this underserved market.
Other products I contributed in the development/formulation of:
1. Nature MD: Family Fiber Product for all-ages
2. Dr. Kellyann: Peri + Menopause Capsules & Bone Broth
3. L'Evate You: Blood Sugar Management Chews
4. Dr. Oakley's Better Wild: Digestive Meal Toppers & Soft Chews for Dogs
2. Dr. Kellyann: Peri + Menopause Capsules & Bone Broth
3. L'Evate You: Blood Sugar Management Chews
4. Dr. Oakley's Better Wild: Digestive Meal Toppers & Soft Chews for Dogs